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This New Collaboration Will Allow Customer Brands to Use a Wide Range of Vegam Laminates

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Core Tip: KANSAS CITY, Mo. — November 26, 2012 — GE (NYSE: GE) announced today a collaboration with VEGAM-an Italian maker of laminates and fabrics-to bring air permeable and bi-componen

KANSAS CITY, Mo. — November 26, 2012 — GE (NYSE: GE) announced today a collaboration with VEGAM-an Italian maker of laminates and fabrics-to bring air permeable and bi-component waterproof footwear fabrics using its award-winning eVent waterproof membranes to the European market.

This new collaboration will allow customer brands to use a wide range of VEGAM laminates combined with eVent fabrics technology to create unique footwear laminates for the European outdoor and professional markets.  VEGAM will make both 3-layer and 4-layer footwear laminates using both eVent waterproof and eVent protective membranes. GE's technology is known for its high level of air permeability combined with 100 percent waterproofness, while VEGAM-based in Northern Italy-is known for technical, high-quality footwear laminates.

"We've been looking for a proven technology to pair with our fabrics, and eVent membranes are regarded as the best in the industry for their combination of air permeability and waterproofness," said Nadir Santagiuliana, R&D Manager for Spac S.p.A. Division VEGAM. "By pairing our footwear laminates with eVent membranes, we can create unique new styles that brands and outdoor enthusiasts are looking for. If you're looking for high performing products you can find them here."

The collaboration is part of GE's strategy for its eVent fabrics waterproof breathable product line, which gives customers the flexibility to pair proven GE membranes with a range of laminates and fabrics. New footwear styles are now available for brands to use.

"Collaborating with VEGAM gives us the ability to create both consumer and professional laminates that meet exacting customer demands," said Chad Kelly, Global Product Manager for eVent fabrics. "Our proven eVent technology is the perfect addition to their wide range of technical, high-performing footwear laminates. I look forward to introducing new styles that the marketplace is clamoring for."

 
 
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